Kelenc

Design-led
apparel & footwear

An independent sales agency representing and developing brands across Central and Southeast Europe.Based in Zagreb, working across markets.

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BUILT FROM THE
BUYER’S SIDE.

perspective + curation
relationships + market intelligence

Understanding the market means knowing the brand, the retailer, the customer and where the market is moving. It’s about more than marketing a collection. It’s about knowing where it belongs and why.Every account starts with the retailer. The right product, carefully curated, backed by strong relationships and a close read on the market. The collection and support are shaped around each retailer’s brand identity and focus. That level of attention is central to every account.Years of experience on the retail and buying side of the North American market in Montreal, working with more than 40 suppliers across multiple retail channels, shaped the foundation behind KELENC.That created a clear understanding of what buyers need: clear positioning, workable margins, strong assets, reliable delivery and someone who understands the account and what it needs to succeed.Reputation is built at every step, from how the brand is represented to how the retailer is supported and how the customer experiences it.Now based in Europe, that experience takes on a new focus: connecting the right brands with the right retailers.

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FROM BRAND
TO MARKET.

THE OPPORTUNITY
Showcasing and selling brands with real potential in Europe, connecting them with the right retailers and backing every account with a level of service that stands apart.THE FIT
The right collection in the right place, with the positioning, pricing, margins and brand assets aligned to make it work.THE PULSE
Regular communication with retailers, market intelligence and modern sales tools keep KELENC close to what’s selling, what customers want and what’s coming next.THE SUPPORT
Responsive and invested in the success of every account, with quick answers, real follow-through and the support retailers need to get the most from the brand.THE PRESENCE
Samples in Zagreb, regular travel across the region, buyer meetings, store visits and European trade shows keep KELENC close to the retailers, the product and the market.

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